15th March 2010
I would like to draw your attention to a simple yet highly powerful way to boost your creativity. It is extremely powerful.
I know you're probably ahead of me on this one, as I do hint at the technique in the headline. So first of all, I want to...
Read >
01st March 2010
First We Start With The Backwards Editing Process
The backwards editing process is used to spot spelling errors only. You see, when you read something that you've written, your mind can't ‘see' any errors. It simply ‘sees' what you meant to sa...
Read >
19th February 2010
"Why Do You Really Want To Write?"
Now there's a question and a half!
Have you ever sat down and really thought about this question? It's so important to realise your underlying reason for writing. If you don't, you will only be operating at a qua...
Read >
19th February 2010
(Unless, of course, You Want It To Be!)
Okay, you're raring to go. You've got an idea for a newsletter. You're all excited. You've done the research, mastered the skills and you're ready to start your first article. Your very first article. It involve...
Read >
08th February 2010
Where Do Ideas Come From?
It amazes me really.
So many people say "I had an idea the other day…".
But when you ask them WHY they had the idea, they can't tell you!
Sure they can tell you what the idea does and how it works etc but the one th...
Read >
12th January 2010
Always remember this priceless tip. Your newsletter should contain 95% information for the reader and 5% information about you. By all means write about experiences that the reader can relate to but at the end of the day, they're not really that intereste...
Read >
12th January 2010
I have tested changing just 2 words that were deep in the text, words that made it clear I cared a great deal about making a sale. I changed them into words that were indifferent and the response went up by 180%. What were those words?
The Biggest Secr...
Read >
14th December 2009
On Taking Photos For eBay. This is also VERY important…
Firstly, the very best piece of kit for taking photos for eBay is the digital camera. This is going to be something you'll want to invest in at some point but you can use a...
Read >